A lesson of Gathering Requirements

Operational meeting always lasts three hours instead of one. Many times, I had the sensation we fake working (there is always someone late at the meeting or someone is tapping his Facebook app during the meeting). Of course in three hours of conversations, we talk also about serious problems: long term plans, loyalty programs, but all of them remained on the stage of wishes, at least until now. Practically we didn’t managed to sign a contract with a strategic partner and we didn’t manage to sell nothing. Although we are in deep shit, still we are dreaming at “plans will change the world“… Continue Reading →