Kano Model helps mainly to prioritise product features based on customer preferences. Kano could be applied also to select marketing strategy based on market trends. Continue Reading →
The story of a startup (F-Startup) is similar to a story of some people who turns pirates, in an attempt to get rich, not knowing what dangers await them on the sea.
There is a big resemblance between a company and a fleet of vessels. A department, inside a company, is like one ship from the fleet having the following crew: a captain (an executive director), a first officer (director/senior manager), second officer (a Project Manager), many commanding officers (team leads or others middle level managers, etc) and teams of leutanants (consultants, senior developers), second leutenants (middle level developers, etc.) and matelots (experts in different domains). Continue Reading →
“The 30 minutes morning meeting” lasts longer than expected, because one of our Experts in Marketing and Sales get a long and “emotional” speech about marketing strategy. In the end of his monologue, I realized I din’t understood nothing. I was in the same time “fascinated” and resentful how can anyone talk more than an hour, without saying nothing concrete? Continue Reading →
When defining the Brand philosophy, the Brand creators should be inspired by Martin Luther King’s motivational speech: “I have a dream“. The philosophy of a brand could sound like: “I have a dream in colors, a dream about life and people. My dream is our vision, a vision about our future, about a better world”. Brand could be defined as an unique and uniform philosophy at organization level, that bonds peoples dreams with the reality, present with the future. Continue Reading →