Who are The Experts?

CEO hired a group of “Experts” in Marketing and Sales in order to offer consultancy to executive board in our company. So called “Experts” were good old friends or former employees of CEO, with questionable expertise, with few experience in technical marketing (F-Startup was a combination of IT and Marketing programs). The shock troupe was thrown by CEO in each negotiations with business partners or whenever wanted to justified his decisions in front of shareholders using their analysis. Continue Reading →