A Brand Workshop

When defining the Brand philosophy, the Brand creators should be inspired by Martin Luther King’s motivational speech: “I have a dream“. The philosophy of a brand could sound like:  ”I have a dream in colors, a dream about life and people. My dream is our vision, a vision about our future, about a better world”. Brand could be defined as an unique and uniform philosophy at organization level, that bonds peoples dreams with the reality, present with the future. Continue Reading →